Kerry Washington for Neutrogena
Kerry Washington is Neutrogena’s new celebrity ambassador and creative consultant.
The American actress is the latest star to team up with the Johnson & Johnson company and will feature in their print and television advertisements.
She will also contribute to the brand’s product development and lend a hand to their marketing initiatives. This will be enjoyable for Kerry, who spoke about how much she values the brand’s outlook on beauty.
“For me, there has to be a connection between health and beauty. Those things can’t be in a vacuum and I think Neutrogena really champions healthy skin and beauty with a focus on health. So I gravitated toward their values and commitment to quality,” she told WWD.
“The more I met with these smart women, scientists and executives, it became clear that the company really values intelligence and the well-rounded beautiful woman, and I felt that was something I could really get behind.”
Neutrogena’s general manager Michelle Freyre is thrilled at the Scandal star’s involvement. She believes Kerry is the perfect example of someone who uses their skincare potions.
“Kerry is very aspirational to every type of woman and committed to making a real difference. And she balances it all so gracefully while having beautiful, healthy skin,” she added. “Kerry has her pulse on fashion and beauty and we’re eager to hear her input, as well as valuable insights from her fans, in marketing, research and development, and with our retail team.”
The 36-year-old actress will join other Neutrogena ambassadors including Emma Roberts, Kristen Bell, Jennifer Garner and Hayden Panettiere.
Her ads, which will be made public in early 2014, will help Neutrogena launch their new Visibly Even BB creams and boost other core products.
When asked what her favorite products of the brand are Kerry named the Healthy Volume Mascara and Make-up Remover Wipes.
“I’m obsessed with them,” she gushed. “But in terms of getting to discover and play with the full product line, I get to do that with my fan base. It’s a much more real connection.”
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