Will Ferrell’s Anchorman character will be honored by a Boston university next month.
The president of Boston’s Emerson College announced this week plans to unveil the Ron Burgundy School of Communication on December 4, noting the fictitious San Diego newsman “understands the power of media, as well as hairspray, firsthand”.
The tribute will last for one day only, when Will will address students at the school in character, E! News reports.
“The exciting visit will also include a news conference, formal renaming ceremony and a screening of the upcoming flick Anchorman 2: The Legend Continues,” according to the news outlet.
Ron “released a statement” after Emerson President M. Lee Pelton’s announcement.
“I can’t wait to inspire students with my story of how I got to the top. the very top. I’m not going to sugarcoat it. It’s a lot of work, especially if you don’t have good hair,” he said.
Anchorman 2: The Legend Continues is scheduled for US release December 20.
Adam McKay returns to direct the feature, a follow-up to 2004’s Anchorman: The Legend of Ron Burgundy.
The sequel sees the original Channel 4 News crew, led by Will’s character, as he’s headhunted by a recently established New York network.
The original film is famous for its one-liners but Will recently admitted he can’t predict which of his phrases will catch on.
“I don’t think you can sit round and ‘do’ catchy lines. Someone in the marketing department of the studio said, ‘Hey, can you circle lines that you think will be catchphrases so we can have them for tweeting?’ We don’t know!” he told British magazine Total Film.
“There hasn’t been a conscious effort to write things that would stick in that way, in terms of popular culture and fans. I think it just happens when you’re being true to the character in the context of a scene.”
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