Viktor & Rolf wanted their new fragrance to be “bon, very bon, twice bon”.
Designers Viktor Horsting and Rolf Snoeren unveiled their new perfume at their couture fashion show in Paris earlier this week.
It is called Bonbon, with the name derived from the pair’s repeated use of the French word for ‘good’.
“They’re completely involved in the creation,” Nathalie Durán, who works at the label’s fragrance licensee L’Oréal, told WWD. “They wanted a fragrance that would be bon, very bon, twice bon — so a fragrance named Bonbon.”
The scent is aimed at women who want to indulge and get some pleasure from life, with the bottle shaped like a bow and coming in a pinky-red box, which is seemingly tied like a present.
The bow theme also takes center stage in the advertising campaign, which stars model Edita Vilkeviciute. She is naked in the pictures, save for a number of bows painted on to her body. The images were lensed by photographers Inez van Lamsweerde and Vinoodh Matadin.
This week’s couture presentation was inspired by the image, with dancers from the Dutch National Ballet wearing pale pink latex creations overlaid with tattoo-like motifs.
Bonbon contains notes of caramel, orange, mandarin, jasmine, peach, cedar wood, amber and sandalwood.
It will initially be made available in the label’s Paris boutique and London department store Selfridges in March, with the US getting it the following month.
The scent will come in 30ml, 50ml and 100ml eau de parfum bottles and will cost from 79 to 149 dollars.
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