Scott Sternberg: Skipping NYFW is nothing

Scott Sternberg

Scott Sternberg doesn’t think it’s a big deal to skip New York Fashion Week.

The American fashion designer helms brand Band of Outsiders, which he founded in 2003. He has previously showed at the annual event, unveiling his heavily monochrome Fall/Winter 14 line on the catwalk earlier this year.

However this year Scott has opted out of his presentation to focus on opening his flagship store in the Big Apple. This has sparked surprise among those in the industry, but the fashion star isn’t fazed by his decision.

“I mean, literally, I thought nobody would notice. I just figured we’d fly under the radar and focus on the store this season,” he mused to style.com

“Fashion week is a platform to put ideas out there and be part of the fashion dialogue. But it’s also a really, really dense platform now… We’re trying to convey a message about the brand and where the brand’s at. Normally, that’s through a collection, but it felt like this season, even just from a clarity-communication perspective, we wanted the message to be about the store. I didn’t think it was a big deal to not have a presentation.”

This doesn’t mean editors and buyers will miss out though. Scott is planning to invite them into the venue to experience the clothes first hand, as he believes people won’t be able to get a real feel for the pieces in any other way.

“The collection has a rich narrative behind it just like anything else we do. The beauty of me not sitting in castings and fittings and going through this laborious process of putting on a show is that I can really focus on the store and focus on the business aspects,” he added. “I’m both the creative and the business leader of the company, so there’s a lot to do there. Beyond that, I’ll actually be able to take a lot of press appointments and do what we do with the pre-collections, which is talk people through the pieces.”

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