Vita Coco—all-natural, 100% pure coconut water—has for many consumers become the best alternative to sports drinks and enhanced bottled waters. One reason: an 11.2-ounce/330-ml serving size of Vita Coco contains almost 700 mg of potassium, approximately 15 times more than the average sports drink in a similar serving size.
Vita Coco was founded by longtime friends Michael Kirban and Ira Liran in 2004 and is based in New York City.
The Vita Coco brand is a leader in the natural-functional beverage category and is the #1-selling coconut water in the U.S. with over 60% market share (source: Merrill Lynch/Bank of America).It was officially confirmed today by Vita Coco CEO and co-founder Michael Kirban that entertainment manager Guy Oseary and his client Madonna invested in Vita Coco. Oseary also brought on board Matthew McConaughey, Demi Moore and Red Hot Chili Peppers frontman Anthony Kiedis as additional Vita Coco investors.

Only green coconuts! Most people don’t realize there is an enormous difference between green coconuts and the brown coconuts we’re used to seeing at the grocery story, and in most pop culture imagery. Green coconuts have all the nutrition and healthful benefits. We harvest green coconuts in the north of Brazil, in a farm near Fortaleza. The average age of the coconut is about 7 months, the best age to extract sweet coconut water that is fat-free (before the coconut ages, turns brown and the water turns to hardened “meat” – fat city!). It's So Refreshing