Gifted with an infectious ability to make your head bop and your toes tap, Andy Grammer is making it big in the music world through his hard work, sincerity and actual music-making talent.
A native of upstate New York with songwriter-parents, Grammer learned from an early age that great music is built upon the ability to write lasting lyrics. He cites Lauryn Hill, Billy Joel and The Beatles as his earliest songwriting influences. Now, Grammer is being likened to Maroon 5, John Legend and Coldplay – songwriting company he’s more than honored to keep.
At age 20, Grammer packed up and headed to Los Angeles with a dream of growing in his music ability and being found by the right people at the right time. Discovered while busking at the Third Street Promenade in Santa Monica, Grammer’s dream became reality. Since then, he’s worked tirelessly, playing in a 100-college cross-country tour as well as opening for the Script, Plain White T’s, Lee DeWyze, Kris Allen and Josh Kelley. And his loyal following has him continually packing out some of L.A.’s hottest music venues like the Roxy, the Troubadour and the House of Blues. Recently, the singer has been touring the U.S. and Canada with Colbie Caillat on her “Less is More” tour and has performed on the “Tonight Show with Jay Leno” and on “LIVE! With Regis and Kelly.”
In June 2011, Andy Grammer, now 27, released his self-titled album with S-Curve Records, featuring the single “Keep Your Head Up.” The album was produced by Matt Wallace (Maroon 5), Matt Radosevich, Dave Katz and Sam Hollander (Gym Class Heroes). The single debuted at number 94 on the Billboad Hot 100 and peaked at number 54. “Keep Your Head Up” reflects Grammer’s positive attitude about seeing the light in heavy situations. It’s a groovy little number with a hook that can make even those in the sourest mood smile. He comments on the hit tune, saying, “I don’t have a dismal outlook, but I don’t aim to make positive music. It’s just what I am.”
And the video for “Keep Your Head Up” (which guest stars The Office’s Rainn Wilson) is yet another testament to his hard work ethic. Shot in multiple upon multiple takes over two grueling days, the first-of-its-kind interactive video let people choose which scene they want to see next through series of pop-up windows, and the most watched combination
became the official video. It’s a thoroughly fun, choose-your-own-adventure music video that will hopefully pave the way for more like it. (The video can be seen in its original interactive format here.) The video won most innovative video at MTV’s Music Awards in 2011.
While Andy Grammer’s tireless work ethic and natural talent are what got him onto the music scene, it’s his creativity and sincerity that will keep him there. Grammar’s signature sound blends music styles and is paired with thoughtful lyrics, creating something that’s hard to come by in pop music – genuine originality.
“I want listeners to walk away feeling like they just heard something real,” says Grammer. His catchy tunes grab listeners’ attention, but his honesty is what keeps them listening – even when his songs aren’t so peppy. But whether it’s happy days or sad times, as Grammer says, “it just feels good to be real.”