When you’ve been around for nearly 20 years with seven records under your belt, there may not be anything left for you to do that hasn’t been done before. That is, unless you’re Usher.

Usher’s goal for his latest record, Looking 4 Myself, is to bring forth a new genre of music – “revolutionary pop” that combines several different genres into a cohesive new sound. “Scream” is the latest single to come from this album, and its electropop feel is certainly something fresh from this artist who despite his longevity on the music seen has never seen a slump.

Usher Raymond IV got his start in a Chattanooga church choir at the age of nine. When his grandmother and mother discovered his burgeoning singing abilities, they moved their family to Atlanta where he would join up with R&B group NuBeginnings at age 11. But he didn’t experience success until he competed on “Star Search” at age 13, where he was immediately spotted and signed by LaFace Records.

His first album, released in 1994, featured several tracks produced by Sean “Diddy” Combs and rose to number 25 on the Billboard charts. It wasn’t until the release of My Way and 8701 that he became a household name. “You Make Me Wanna,” “Nice & Slow,” “U Remind Me” and “U Got it Bad” are just some of the hits from his first major studio efforts.

Usher hit his stride in 2004 with the release of Confessions, which has the highest first-week sales for any R&B artist in history and had a record-breaking four singles that topped the Billboard Hot 100. Usher’s 2008 album Here I Stand also didn’t disappoint – it was certified platinum and sold more than 5 million copies.

In March 2010, coming on the tails of his divorce from wife Tameka Fisher, Usher released his sixth album, the somewhat autobiographical Raymond v. Raymond, which quickly debuted at number one – his third consecutive number-one album. He quickly followed up with Versus, an extended-play he described as “the last chapter of Raymond v. Raymond.” The mega-hits “OMG” and “DJ Got Us Fallin’ In Love” came from these two records.

He’s sold more than 65 million albums worldwide making him one of the best-selling music artists of all time. He’s received countless awards including seven Grammys, seven American Music Awards, nine Soul Train Music Awards and an amazing 20 Billboard Music Awards. It’s only right that the next thing on Usher’s list is to start a music revolution.